QUOTE OF THE DAY!
In the past, the path to creating, developing and marketing a product was straightforward.
But this kind of thinking doesn't work anymore. You can't just reply on your fantastic product eclipsing all your competitors. There are so many products available today that it's nearly impossible to truly make your product stand out!
If you want to be successful, you've got to think in a new way. You can't just try to be different; you've got to create difference.
Creating difference isn't about beating the competition but about doing something they've never done before. It's about reinventing your industry.
You have to think about what people really need if you want to create difference. You have to solve a problem for them and truly make their lives better.
This means your creative process has to be different, too. Your product doesn't come first; what you need first is a truth. A truth about someone's problem. Then you think about solving that problem. Creating and launching the actual product comes at the very last, after this period of empathetic thinking. This is how you make your company stand out in an overcrowded market.
At First Media, we believe in making difference! We are not only different but we are also making a difference to our clients!!